Bill Crooks

Professional Highlights


Bill Crooks has over 30 years in television and a lifetime in the entertainment business. By collaborating with different artists all over the world, his ideas are always unique and fresh. Most importantly, he has the experience to bring confidence and success to your next project.




2003-present President/CEO - 360 Entertainment Group
360 Entertainment Group is a California based artist management and production company.

1996-present Director/Engineer - Nocturne Productions
Nocturne is a global production company, specializing in multi-camera production of live entertainment events, such as music, awards shows, etc. Clients have included Madonna, The Eagles, The Who, Michael Jackson, Tina Turner, Kiss, Bon Jovi, Bryan Adams and many others. Special projects have included The 1997 Summer Olympics - AT&T Global Village, The Annual Tejano Music Awards, Presidential Inauguration Ceremonies, numerous television projects, cable television specials, and countless corporate events. Production responsibilities include multi-camera directing, system engineering, and post production for clients who include Barenaked Ladies, Robin Williams, Incubus, and numerous others.

1999-2000 Director of News Operations - Ackerley Broadcasting
Responsible for large technical production staff for multiple Ackerley television stations of varying network affiliations. Also regularly directed live newscasts, trained staff, and performed engineering functions.

1998-1999 Technical Director, ABC Television
Technical Director for daily newscasts and other original programming at KABC-TV in Los Angeles.

1997-1998 Vice President / GM - Component Post
Component Post is a digital video post production house, specializing in high-end digital effects and compositing. Systems included Sony digital Betacam VTRs, Sony 6000 & 7000 digital switchers & DVEs, and SGI workstations running Discreet Logic's Flame, Avid, CineFusion and others.

1990-1996 President / Owner - Broadcast Television
A full service video production company, focusing on production, post, and graphics. Responsible for all phases of production/post for network, cable, syndication, commercial, corporate, and music television. Personally involved in a variety of projects, including weekly shows for NBC, The Discovery Channel, The Travel Channel, The BBC, and many others.

1989-1990 Vice President of TV Production - Santa Cruz Studios
Santa Cruz Studios was involved in a myriad of projects, from corporate TV to made-for-TV movies. Its 62 employees were housed in a 30,000 square foot facility, which included a large soundstage and numerous video post-production and audio suites. I was brought on board to help stimulate growth of the TV and video portion of the company. Responsible for all phases of operation, including management, design, operation & maintenance of production & post systems, contract negotiations, etc.

1985-1989 Vice President, Production - Breene Kerr Productions
This company offered a soundstage with multi-cam production capabilities, and two on-line editing suites with interformat capabilities, e.g. D2, 1", Betacam, 3/4, etc. The facility also included a satellite uplink, computer graphics, and multi-track audio capabilities. Being located in the heart of Silicon Valley, business base was largely corporate. Additionally, we produced shows that were distributed nationally via cable or satellite. These were primarily technology-based series, video press tours, product rollouts, and video news releases. Responsibilities included design & implementation of the facilities, sales, marketing, all aspects of production & post, technical maintenance, and management of a 40 member staff.

1984-1985 Senior Video Editor - Television Associates
TVA is a production / post facility in the S.F. Bay Area. Plant included two on-line suites plus off-line, graphics, and production facilities. Projects were primarily corporate in nature.

1982-1984 Video Editor / Production Manager - Atari, Inc.
Our three member team designed & built a state of the art, 8000 sq. ft. audio & video production facility. Specified all equipment, including 4 VPR 3s, ADO, Quantel Paintbox, Ampex ACE editor, 24-track audio with SMPTE lock, etc. After completion of the facility, our primary charter was to provide programming for interactive videodisk technology.

1980-1982 Executive Director / partner - CPMBA
One of the largest accredited audio recording, video production, & music business schools in the nation during this time period. Responsible for administration and management, development of state approved curriculum, career counseling, sales, marketing, and teaching classes.

1973-1980 Partner / manager of 3 consecutive 24 track audio recording studios
Operated and managed all aspects of daily operation. Designed and built all facilities and systems. Locations included Santa Cruz & San Diego, CA.


Special Skills

  • Extensive experience at various levels of management.

  • Ability to interact with others with an emphasis on teamwork.
  • Intimate familiarity with a wide range of computer hardware/software platforms, and possess a profound interest in being on the cutting edge of delivery systems, compression schemes, and internet/intranet technologies as they apply to broadcasting.

  • Understanding of a wide variety of both existing and emerging technologies.
  • In excess of 30 years experience in the following areas:
    * live, multi-cam production and post-production.
    * designing and building upwards of twenty-two video production / audio facilities.
    * operation & integration of a wide array of TV production / post production equipment.
    * Many years training & demo experience for companies such as Ampex Corporation, BTS, Scitex and others.
    * A lifetime of involvement in the music/entertainment business.